Privacy Policy

Last updated: May 21, 2020


Thank you for visiting our website (“Site”). This Privacy Notice explains how we, the Sleeman Brewing Company (“we”, “us”, “our(s)”, etc.) collect, use, disclose, safeguard and otherwise process your personal information (i.e., information that can be used to identify you) when you visit and interact with this Site, including when you purchase products or services (“Products”).

This Privacy Notice also explains our data practices when we communicate with you by email, telephone or other means.

We may modify this Privacy Notice from time to time, and will notify you up by changing the effective date at the top. We encourage you to check this web page periodically for any changes to the Privacy Notice.


1. How do we collect personal information?

For the most part, we collect personal information directly from you, such as when you create an account, purchase our Products, communicate with us, or submit your contact details to receive our newsletter.

We may also automatically collect information when you visit our Site. See “Cookies & Similar Technologies” to learn more.


2. What information do we collect?

The type of information we collect depends upon your engagement with us. We collect the information set out at Appendix A and Appendix B about you when you visit our Site and use our Products.



3. How we use personal information?

We use your personal information to:

Facilitate account creation and logon processes. If you choose to create an account, we use the information to facilitate account creation and logon processes. This makes subsequent purchases more smooth for you.

Provide, administer and manage our Products other services. We use your information to provide you with the requested Products, including to prepare, pack and delivery your order.

Send you marketing and promotional communications. We or our third-party marketing partners may use information you send for marketing purposes, in accordance with your preferences (see “Your Rights” below). For example, we may send you emails to keep you informed of our upcoming promotions.

Send administrative information to you. We may use your personal information to send you product, service or new feature information or information about changes to our terms and conditions or policies.  For example, we may use your contact details to notify you of changes to your delivery date. These types of communications are not promotional, but for a legitimate purpose, such as meeting our contractual obligations or part of our business relationship.

Administer prize draws and competitions. We may use your information to administer prize draws and competitions when you elect to participate in competitions.

Request feedback. We may use your information to request feedback and to contact you about your use of our Products or our Site.

Protect our Site and our Products. We may use your information as part of our efforts to keep our Site, business and Products safe and secure (for example, for fraud monitoring and prevention).

Improve the Site. We will use your information to better understand our customer needs, improve our Products, Site and to develop new offerings.

To respond to your inquiries. If you contact us, we will use your information to respond to your question, complaint or feedback.


4. Cookies & Similar Technologies

Like many sites, this Site uses cookies, etags, web beacons and other similar technologies to automatically collect certain technical data from your computer or mobile device. We may collect non-personally identifiable information relating to your use of our Site, such as which pages you access, which links you clicked, the date and time of your access, information about the internet browser used, your internet service provider and the Site from which you accessed our Site. If collected, this information will be used to assist us in analyzing the activity on our Site, which we use to help us improve the Site and our Services, including the following:

IP Addresses. We may collect your IP (Internet Protocol) address when you visit our Site to help us diagnose problems, for system administration, to help identify you during a particular session and to gather broad demographic data, to report aggregated information to our business partners, and to audit the use of our Site. We do not normally link IP addresses to anything personally identifiable. In select circumstances, we may use IP addresses to help us identify you when we feel it is necessary to enforce compliance with our terms of use.

Cookies & other similar technologies. We use cookies, scripts, pixel tags, etags, web beacons and other similar technologies, including Google Analytics. A cookie is a small text file installed on your computer or other device that enables our Site to recognize you. It consists of a unique number and can distinguish you from other visitors. It does not contain any personal details. This means that it is very difficult to identify you personally on the basis of such cookies, or identify you when you visit third party Sites. Depending on the type of cookie or technology used, these tools may be necessary for our Site to function, to improve performance or assist us in recognizing you, such as when you log into your account. We collect this data to help us analyze our Site flow, performance, content structure, better reflect visitor preferences, prepopulate information so that you do not have to enter it over and over again. You may, however, disallow receiving cookies at any time through your web browser. It is not our intention to use cookies to retrieve information that is unrelated to our Site or your interaction with our Site.

Most browsers are set up to accept cookies; however, the “help” feature of the menu bar on most browsers will explain how you can stop accepting cookies and how to turn off existing cookies.


5. When will we share or disclose your personal information?

We may share or disclose information with:

Business partners. We may share your information with business partners that we believe may provide offers that may be of interest to you. In certain instances you will have an opportunity to limit this sharing at the time the information is collected.

Third–Party Vendors. We share information collected from the Site and Service with third-party vendors who act on our behalf and require such information to do that work. For example, we use third-party vendors to design and operate the Site; to store data, to delivery your Products, to conduct surveys; and to help us with our promotional efforts. These third-party vendors may need information about you to perform their functions.

Part of a Business Transfer.
 Your information may be transferred to successor organization if, for example, we transfer the ownership or operation of this Site to another organization or if we merge with another organization. If such a transfer occurs, the successor organization’s use of your information will still be subject to this Privacy Notice and the privacy preferences you have expressed to us.

Governments, agencies or law enforcement. We may disclose your information when we, in good faith, believe disclosure is appropriate to comply with the law, a court order or a subpoena. We may also disclose your information to prevent or investigate a possible crime, such as fraud or identity theft; to protect the security of our Site or Products; to enforce or apply our online Terms & Conditions or other agreements; or to protect our own rights or property or the rights, property or safety of our users or others.


6. Use of third-party links

Our Site may include links to third-party websites, including social media platforms. We provide these links for your convenience. Please note that third-party websites and platforms are governed by their own privacy policies. When you use any social media, links, shortened links, you do so at your own risk and we cannot be held liable nor responsible for any issues, damages or implications arising.


7. Security of personal information

We use reasonable physical, administrative, and technical measures designed to secure your personal information from accidental loss and from unauthorized access, use, modification, theft and disclosure.


Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted through the Site. Any transmission of personal information is at your own risk.


The safety and security of your information also depends on you. Where we have given you (or you have chosen) a password for access to certain parts of our Site, such as your own account, you are responsible for keeping it confidential. We ask you not to share your password with anyone.


8. Retaining your information

Except as otherwise permitted or required by applicable law or regulation, we will only retain your personal information for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements. Under some circumstances, we may anonymize or aggregate your personal information so that it can no longer be associated with you.

We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent.


9. Where your information will be stored

The majority of your personal information is collected, used, processed and stored in Canada. However, some of your personal information may be collected, used, processed, transferred and / or stored outside your country of residence and subject to laws of that jurisdiction, including: United States of America.  You expressly acknowledge and consent to the abovementioned data activities outside of your country of residence.


10.  A word about minors

Our Site and our Products are not intended for individuals under the legal drinking age of their jurisdiction. We do not knowingly collect personal information from minors. If you are under the legal drinking age, do not use or provide any information on this Site or make any purchases. If we learn we have collected or received personal information from a minor, without verifiable consent of a parent or legal guardian, we will delete that information.


11.  Your Rights

You have certain rights with respect to your personal information subject to the applicable privacy legislations of your country of residence. We have created mechanisms to provide you with the following control over your information:

  • Account updating. You may log into your account and update certain details of your profile on your own.
  • Right of access. You may have the right to request access to the information we have about you and to request supporting information explaining how the personal information is used. To do so, email us at
  • Right of rectification. You may have the right to request that we rectify inaccurate personal information about you.
  • Email marketing. If you have opted-in to receive certain emails from us but no longer wish for us to use your contact information to promote our own or third parties' products or services, you can opt-out by clicking “unsubscribe” in the promotional email or email us at: However, we may still need to send you service-related emails that are necessary for the administration and use of your account, and sale of Products.


12. Contact us

We welcome your questions and comments regarding this Privacy Notice and our privacy practices. Please contact our privacy team by email at


appendix a

We will collect the following personal information about you:

Category of personal information

Personal information collected

Information collected when you register for an account with us.

Your name, home address, personal email address, phone number, username and password, age verification details.

Information collected when you purchase our Products and use other services.

Your name, home address, personal email address, personal telephone number, username, password, any additional notes you provide.

Information collected when you register for the latest alerts and information.

Your name, personal phone number, email address, cell phone, any comments you provide.

Special categories of personal data.

We do not collect special categories of information.



appendix b

personal information we collect, use and share







Name, username, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, or other similar identifiers

Collected online or offline when you directly provide it to us.

The purpose of the collection is listed above in the How we use personal information section.

Shared with our vendors and service providers.

Commercial information

Products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

Collected online when you directly provide it to us.

The purpose of the collection is listed above in the How we use personal information section.

Shared with our vendors and service providers.

Internet or other similar network activity

Information on a customer's interaction with the Site.

Collected online when you directly provide it to us or from third parties.

The purpose of the collection is listed above in the How we use personal information and in the Cookies sections.

Shared with our vendors and service providers.

Location data

Approximate location.

Collected online when you directly provide it to us or from third parties.

The purpose of the collection is listed above in the How we use personal information section.

Shared with our vendors and service providers.

Inferences drawn from other personal information

Gender, preferences.

Collected online or when you directly provide it to us or from third parties.

The purpose of the collection is listed above in the How we use personal information section.

Shared with our vendors, and service providers.